Thursday, August 7, 2008

Task Five: Video Reflections - 'David Kelley - Human Centred Design'

Week Two Video Reflection: 'David Kelley - Human Centered Design'

Ever since I started industrial design, I thought of it as more of a technical, engineering based design course. Obviously there was a design aspect to it, but i believed that it was also very structured and technical. However after watching the speech which David Kelley delivered i believe i have learnt that what i originally thought was just a superficial view and that it was just the outer appearance of industrial design can seem. Instead i have started to understand that there are much more human and personal aspects to industrial design that i ever imagined. I believe that the main message of the video is that: design is much more then just the product itself and how it functions, instead it is about how consumers interact with it and how personal it is to the consumer and the product's ability to move someone and evoke feelings. In short, a product which is designed for the person, with only the person in mind, instead of a product which is just there to do something.

I felt that the design for the Prada store was a great example of human centered design. Although its main feature was to keep track of the clothing taken in and which clothes the consumer was interested in, the product made was taken one step further, and was actually designed for the customer. Fulfilling its actual purpose yet keeping the consumer and the aim to facilitate to their needs in mind. I also found the mirror with the three second delay very interesting as it was a great yet simple idea, which met to the consumers needs. This meant that the designers actually had a sat down, and instead of just designing a mirror, they had to brainstorm what the consumer would want and what they would need in that situation.

In the dilbert space video, it was interesting to see how much human interaction and research was preformed to ensure an outcome to the brief. A feature to show the importance of human personality involved in a products design, was the flower feature which would wilt when the person left their space.

The last segment of the video about the Approtec Kenya project really made me think carefully about the design opportunities created just from one innovative approach to a problem. It showed me that design could take place anywhere and anytime with the right ideas and solutions.

David Kelley's speech about human centered designs really opened up my mind to the endless possibilities in design and the personal and human aspect to it.

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